— PROJECT NAME
Wilson Dow x Apple
(Capability Deck)
— ROLE
Art Direction
Template Design
Presentation Design
— Creative Director
Harrison McEldowney
— DATE
2025
Wilson Dow knows how to create an impactful brand experience. They have worked with juggernauts like Visa, Zendesk, and Pure Storage. When approaching these larger than life clients their goal is to treat them as they would anyone else, with care and empathy. Pitching yourself to clients this large requires collaboration with every aspect of your team. When it came to pitching Wilson Dow to a tech giant like Apple we knew this was an opportunity to show what we were really made of.
This capability deck was meant to give Apple a deeper understanding of the experiences Wilson Dow creates and the impact those gatherings can have. Showing a range of events was key. We highlighted how we transform non-traditional spaces, like a tennis court or a warehouse, into immersive sensory experiences. We also showcased our collaboration with five-year client Visa, including breakout and training sessions, AI activation’s, and
brand-centric immersive spaces.
We chose to use Helvetica to strike a balance between playful and professional. It’s airy, it’s polished, and it’s grounded, giving the deck an editorial feel. Imagery is the focus, and we wanted the viewer to feel as if they themselves were immersed in the environments. Curiosity and engagement are at the forefront of this deck.
It’s something that is organic—never forced.
